Aren’t you tired of living in obscurity and neglect? Watching other companies and people swipe the clients and customers you should be getting while you live your life wishing and wanting but never achieving?
I hate that feeling!
But look! -You have to decide what kind of company you want to be.
I kept it simple, I want to inspire people. I want them to see their business in a brand new way …a better way, and I’m confident I can help!
If you are pitching someone who’s not inspired or doesn’t have enough imagination to be a better version of themselves with your help.. then don’t take them as a client, don’t work with them!
What I want to share with you today will GUARANTEE you hands-down, unequivocal success IF you stick to just one basic rule.
This super-simple formula will allow you to build exactly the kind of business you dream of -with only the clients you envision working with -and to create the kind of business that will give you the lifestyle you’ve always wanted.
Don’t you want to be in constant salivating demand, be booked months in advanced, and have a waiting list of prospects turning down your competitors because they must see you?
If that’s something that rubs you the right way, then you must do this:
MAKE YOURSELF WANTED, NEVER NEEDED!
Take a minute to reflect on that, because this is either going to make total sense to you and hit you like a Mike Tyson right hook, or you won’t get it, and you will stop reading right here while you curse me and my entire family!
By the way…that would be a shame, because I know you can make this work. But please do yourself a favor, KEEP READING.
You may say to yourself, but I already do that… I make myself EXTRA-wanted, and I say to you: NO YOU DON’T!
Thinking and wishing are not the same as working and getting results, the results you really, really want!
I don’t mean to come in like a bull in a china shop with this advice, and believe me I want you to make it out like a bandit in whatever you do, but it makes my blood boil when I see incredibly sharp and talented people choosing to work with clients that don’t appreciate them and are totally devoid of inspiration and creativity!
The money is almost always – NOT WORTH IT.
Are you still a doubting Thomas? -Let me prove it by asking you…
Why are you in business, most specifically, why do you offer the services or products you do?
Most people will answer:
Because I’m filling a need in the market place, people NEED what I have, I do a great job, I’m priced in the right range, and I’m unique in the way I deliver my product or service!
And this is also why most people are getting their ass kicked and are on the road to oblivion.
oblivion: [uh-bliv-ee-uh n] - The state of being completely forgotten or unknown. The act or process of dying out; complete annihilation or extinction.
Think about it for a second. Haven’t the most important decisions, and by most important I mean the ones that have affected your life in the most profound way, been made out of wants more so than needs?
Think hard now and give me an honest effort!
- Did you want or need to get married?
- Did you want or need to drive the car of your dreams?
- Did you want or need kids?
- Does a woman need or desperately wants to make love to a man she secretly day dreams about?
- Do you need or want to lose 40 pounds. The fact is that no one that says “I need to lose 40 pounds actually does it” Only the ones that REALLY FRIGGING WANT to change their lives for the better do it!
- Do you want or need to summit Everest?
- Do you want or need to be an Olympian?
Need I go on?
So why don’t you stack the deck in your favor for once! -You see everything that ignites a purpose-driven life and the ACTION that precedes it is based on deep burning desires, not mere needs!
So I ask you once again.
How do you want the world to claim you … Via deep desire or basic need?
Do you want to be perceived as a mere need, a necessary evil, a reluctant obligation to your clients?
Or do you want to be seen as someone’s ace in the hole and get them to say: ”This is the guy I want to work with” “This is the company I want to be associated with” “These are the guys that get what I’m about”
I’m done here …anymore talking and I’ll come across as If I’m trying to convince you of inevitability, and like my grandfather used to tell me:
Don’t ever try to convince anyone of the inevitable, you’ll look like a jackass! …Thanks Gramps!
Oh, and just in case you are wondering how exactly you make yourself Wanted and not Needed, I’ll dive deeper on that topic on my next post right here!
Stay sharp and fired up
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