Hey, Andre here…

Today I’m focusing in on Step 2 (the conversion system). Your squeeze (lead capture) page.

The conversion system is built on top of what you learned in the previous two emails.

Having a crystal clear idea of who you want to do business withand want to target as a customer, is CRITICAL.

Poor conversions happen when there is a disconnect between whatyou are saying and what your potential customer wants.

As in how closely your marketing matches their needs.

Most marketers are clueless about WHO they are actually targeting.

When you don’t specifically address THEIR emotional needs, their irrational fears, their aspirations—well, then you’ll always find it hard work to sell anything.

The conversion system is your opportunity to make an emotionalconnection with your ideal customer and demonstrate to them that you have the potential to solve their problem.

… that you have the goods.

Lead Capture (Conversion) System

Here are a handful of squeeze page examples:

http://goo.gl/xfPML (Dan Kennedy)

http://goo.gl/OMgIV (Ryan Deiss)

http://goo.gl/6jr3Z (Eben Pagan 2011)

http://goo.gl/AWGi4 (Eben Pagan 2007)

http://goo.gl/TgE2V (Bob Proctor)

(I’ve used screenshots so that the examples remain static for you.)

Some are similar. Some are quite different.

Do they all work?

Absolutely.

Meaning there is no reason why you couldn’t model any one of them yourself and have success.

No reason at all.

… that is, so long as you apply the empathy/avatar techniquewhich I taught you a couple of emails ago.

Do that, and you shouldn’t have a problem.

However…

There is a caveat (there always is).

I would argue that a lot of lead capture pages (most even) approach list building in a non-efficient way in terms of attracting only the best prospects.

I call it a forced (or blind) squeeze.

It doesn’t deliver any preeminent value upfront (pre-squeeze).

The leap of faith is on the shoulders of the visitor.

Think about that for a second.

Put yourself in the shoes