Have you ever delivered a pitch so outrageous…
So insane…
That when you finished the person said:
“GET THE F**CK OUTTA HERE!”
But wait!
What did she mean?
Was it a…
“Get the f**ck outta here… before I call security!”
Or…
“Get the f**ck outta here… No Way! … Tell me more!”
You want the second one…
But If you want this kind of reaction you have to…
Stop talking about yourself, and focus on the psychological action triggers that your prospects are predisposed to…
These are powerful and inevitable emotions we’re all subject to…
The main ones are:
Greed, fear, shame, pain, and status…
This means you have to get to know your audience better than you know you own wife or husband…
What makes them tick…
What are they afraid of…
Or love for that matter (fear unfortunately is a stronger motivator)
What are they embarrassed about…
What’s creating stress and frustration in their lives…
And doing so frequently.
Start there!
What do you think is easier….
To sell a high-end strength and conditioning fitness program to married out of shape men over 50…
Or to out of shape men over 50 who recently got divorced?
The divorced bunch of course…
Because after being nestled in the comfort and security of a twenty year old relationship…
And suddenly finding himself in the darwinian jungle that is the current dating scene….
At the very least, in order to compete with alpha males clearly at the top of their game…
This recently divorced minnow who has zero chance of getting any action anytime soon…
Has to get his sh**t together and start looking the part!
So getting in physical shape by hiring a fitness coach would be a top priority for him.
You can’t score at a singles bar looking like this…
Not while this younger stud is having a drink at the same bar!
Losing that battle is not only demoralizing… but shameful!
So if you’re a fitness coach or local gym owner…
You not only want to take advantage of the busiest season of the year (Jan 1st – Feb 15th)…
But also go after a hungry segment who are ready to pay you pretty much anything you ask…
Out of shape men over 50 who are recently divorced…
What do you think your offer, and creative need to convey to this group?
What trigger points must you activate to get these guys off the couch and their porn-hub account…
And into your gym?
By the way…
If you think this will work for this target audience…
What do you think it would do for divorced women over 40?
Just a thought!
Claudio “Crazy Offers” Alegre
