September 2015 - Digital Marketing for the Small Business

The Amazing Simple Secret To Attract Meaningful Clients

Aren’t you tired of living in obscurity and neglect? Watching other companies and people swipe the clients and customers you should be getting while you live your life wishing and wanting but never achieving?

I hate that feeling!

But look! -You have to decide what kind of company you want to be.

I kept it simple, I want to inspire people. I want them to see their business in a brand new way …a better way, and I’m confident I can help!

If you are pitching someone who’s not inspired or doesn’t have enough imagination to be a better version of themselves with your help, then don’t take them as a client, don’t work with them!

What I want to share with you today will GUARANTEE you success IF you stick to just one basic rule.

This super-simple formula will allow you to build exactly the kind of business you dream of -with only the clients you envision working with -and to create the kind of business that will give you the lifestyle you’ve always wanted.

Don’t you want to be in constant demand, be booked months in advanced, and have a waiting list of prospects turning down your competitors because they must see you?

If you like the sound of that, then you must do this:

MAKE YOURSELF WANTED, NEVER NEEDED!

Take a minute to reflect on this, because it’s either going to make total sense to you and hit you like a Mike Tyson right hook, or you won’t get it, and you will stop reading right here while you curse me and my entire family!

By the way…that would be a shame because I know you can make this work. But please do yourself a favor, KEEP READING.

You may say to yourself, but I already do that… I make myself EXTRA-wanted, and I say to you: NO YOU DON’T!

Thinking and wishing are not the same as working and getting results, the results you really, really want!

I don’t mean to come in like a bull in a china shop with this advice, and believe me I want you to make it out like a bandit at whatever you do, but it makes my blood boil when I see incredibly sharp and talented people choosing to work with clients that don’t appreciate them and are totally devoid of inspiration and creativity!

The money is almost always – NOT WORTH IT.

Are you still a doubting Thomas? -Let me prove it by asking you…

Why are you in business, most specifically, why do you offer the services or products you do?

Most people will answer:

Because I’m filling a need in the marketplace, people NEED what I have, I do a great job, I’m priced in the right range, and I’m unique in the way I deliver my product or service!

And this answer is also why most people are getting their ass kicked and on the road to oblivion.

oblivion: [uh-bliv-ee-uh n] – The state of being completely forgotten or unknown. The act or process of dying out; complete annihilation or extinction.

Think about it for a second. Haven’t the most important decisions, and by most important I mean the ones that have affected your life in the most profound way, been made out of wants more so than needs?

Think hard now and give me an honest effort! 🙂

Did you want or need to get married?
Did you want or need to drive the car of your dreams?
Did you want or need kids?
Does a woman need or desperately wants to make love to a man she secretly daydreams about?
Do you need or want to lose 40 pounds? The fact is that no one that says “I need to lose 40 pounds” actually does it. Only the ones that REALLY FREAKING WANT to change their lives for the better ACTUALLY do it!
Do you want or need to summit Everest?
Do you want or need to be an Olympian?

Need I go on?

So why don’t you stack the deck in your favor for once!

Everything that ignites a purpose-driven life and the ACTION that precedes is based on deep burning desires, not mere needs!

So I ask you once again.

How do you want the world to relate to you … via deep desire or basic need?

Do you want to be perceived as a mere need, a necessary evil, a reluctant obligation?

Or do you want to be seen as someone who people say: “This is the guy I want to work with” “This is the company I want to be associated with” “These are the guys that get what I’m about”

I’m done here …anymore talking and I’ll come across as If I’m trying to convince you of inevitability (which is, you are great already! Just show me!), and like my grandfather used to tell me:

Don’t ever try to convince anyone of the inevitable, you’ll look like a jackass! …Thanks Abuelo!

Oh, and just in case you are wondering how exactly you make yourself Wanted and not Needed, I’ll dive deeper on this topic soon!

Stay sharp and fired up 🙂

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4 am Type Discipline- Teaching Yourself How To Win in Life and in Business

It’s 4:45 am, I just left my son at swimming practice. It’s dark, humid and not too chilly but that’s not the point.

The point is that you when you get up at 4:00 am to be at poolside by 4:45 the impact of it is more psychological than anything else.

It’s not the “getting wet” so early, you get over the physical shock after the first 10 laps, -it’s what happens before you hit the water that messes with your head.

Getting up from your soft warm bed, eating something even if you are not hungry cause you are going to need the calories, and the knowledge that you are about to put in more physical work by 6:30 am than most people do in a whole day are thoughts you’d WANT TO AVOID!

And if the mornings are cold?! Forget it …It’s just pure pain and suffering!

The prospect of knowing you are going to swim 2-3 miles before the sun comes up is unnerving and mind numbing.

But young swimmers train their minds as much as their bodies, -it’s part of the sport.

I keep telling my son it’s going to pay off in spades!

I did it when I was his age. He’s 13 now.

But he’s now a much stronger and better swimmer than I ever was at his age, he’s been swimming now for 5 years.

An unwavering discipline and laser-like focus are what separates most sports professionals and endurance athletes from the rest of us.

And I keep telling him it’s going to pay off!

But he knows this! -He knows by now he can do things in the pool most professional athletes in other sports can’t do.

I make sure he hears it because hearing it plus doing it builds a sense of confidence and accomplishment, I can already see it in his attitude.

I tell him all the time:

“Papo do you know that almost no one in the NHL, NBA, MLB and NFL can do what you do every day …and these are all grown up professionals and well-paid athletes!” -He smirks …!

You can’t see the picture when you are in the frame (I forget who said that!)

REMEMBER THIS …No personal or business endeavor feels heroic or even worthwhile you are going through the daily grind. You must find your reasons.

He’s a teenager so we all know he looks at the world as a teenager does, but learning this kind of discipline at such a young age is life altering, it will forge his character because he’s being challenged every single day he steps on the deck.

Most endurance sports don’t just test the physical, but the mental and even the spiritual sometimes!

I’ve seen the pain in his face, but his eyes are defiant and focused …I feel a sense of pride, but I also feel challenged. Isn’t that something?

One day he’ll be able to look back at those tough grueling sets from hell his coaches gave him and remember is not how you start the set, but how you finish it …finish strong, if not of body, then of mind …but finish strong.

Leave it all in the pool EVERY SINGLE PRACTICE!

The same goes with business by the way…!

You don’t have to be a swimmer, a professional athlete or get up at 4 am… but you do have to walk the gauntlet! …And you do have to find a way to challenge yourself every day if you want to be successful!

I can relate not only cause I’m also a swimmer, but because I hone my craft every day, by writing winning copy, creating business strategies and marketing campaigns for my own business projects and clients.

Like him, I’m in pain when my work doesn’t perform as expected, -BUT I also bask in the glow of success and accomplishment when they do perform and exceed my client’s expectations.

When was the last time you challenged your view of how you do your marketing and grow your business?

Here are a few similarities between entrepreneurs and professional athletes:

Both need to be brave – Which means you know what you need to do and go through even though you are scared shitless! That’s what brave means.
Both need to constantly train – Staying on top of your game is critical to your success, learning and growing never stops.
Both need to have a coach – Someone you respect, look up to and learn from is essential to being a winner, but most importantly someone that can kick your ass and challenge you.
Both need peers to laugh, cry and grow with – Your teammates and business partners are your family, watch their back and they’ll watch yours.
Both will experience horrible failures – Both will also experience incredible wins and paydays!
Neither has a shortcut to greatness – You pay your dues one way or another, sooner or later, but you pay’em! There’s no quick path to Olympic dreams anymore than there are “get rich quick schemes” that actually work.
Both need to take risks – The greater risk in life and in business is to risk nothing!