If You Change Your Words, You Change Your World

http://www.dreamstime.com/stock-photography-words-have-power-word-orange-notes-image59739852

http://www.dreamstime.com/stock-photography-words-have-power-word-orange-notes-image59739852

Writing and producing compelling, persuading and entertaining content is what I enjoy doing the most in my business …the thing is… it is also what most people, businesses and projects are in desperate need of, but guess what… Most don’t even know it!

Most business downplay or outright ignore message strategy altogether, instead they focus on what I call “tactical beauty”, which is usually devoid of any real thinking or client-centric strategy.

The power of your words, when properly and effectively applied, engage both the conscious and the subconscious mind. Meaning that a properly crafted and positioned message, with a strong value prop, targeted to the right audience will have an effect at different levels of someone’s psyche, which will usually prompt them to take action.

Just remember, before you touch the brain you must touch the heart! …and also don’t forget, if your product, service or you SUCK …it won’t matter what words you choose!

To illustrate just how important it is for you to shift your thinking on this topic, here’s a video I usually point customers, clients and prospects to in order to describe not only what I do, but the mindset they must have when it comes to creating content and copy for their businesses and organizations… Enjoy!

Stay sharp and fired up :-)

Get our FREE full 7 Step High-Impact Customer Ad Formula and…

Become a Better Marketer

 

Aligning Healthcare Providers and Patients

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6a3a81bb-d2b1-400e-ba99-3cf9b57b91f2

 

The secret to better care in hospitals is about aligning providers to patients. The question of course, is how?  The way we do it is by creating an immersive environment based upon data. The end result is that people change. The ideas that surround them, help connect people in a deep, emotional way. -@gapingvoid

What I love about this idea, what I find powerful about it, is that is premised on the belief that “people change”.

If you’ve spend anytime in healthcare you instinctively know this is an innovative concept. Why? Because the level of bureaucracy, cynicism and apathy in healthcare is the highest of any industry.

Healthcare is in dire need of change, but specifically a culture change. No wonder listening to the guys from healthUX @gapingvoid lead the conversation with empathy, better experiences and deeper connections between healthcare providers and patients brings about an air of excitement and novel mindset to the street.

The good people in the industry, healthcare providers, need to hear this, need to feel the energy around it, and want a change in culture.

The focus must always be on the positive side of the equation, on the people with the right attitude, and most of all on patients and their families!

 

The Amazing Simple Secret To Attract Meaningful Clients

http://www.dreamstime.com/royalty-free-stock-photography-business-group-row-leader-open-hand-image37707187

http://www.dreamstime.com/royalty-free-stock-photography-business-group-row-leader-open-hand-image37707187Aren’t you tired of living in obscurity and neglect? Watching other companies and people swipe the clients and customers you should be getting while you live your life wishing and wanting but never achieving?

I hate that feeling!

But look!  -You have to decide what kind of company you want to be.

I kept it simple, I want to inspire people. I want them to see their business in a brand new way …a better way, and I’m confident I can help!

If you are pitching someone who’s not inspired or doesn’t have enough imagination to be a better version of themselves with your help.. then don’t take them as a client, don’t work with them!

What I want to share with you today will GUARANTEE you hands-down, unequivocal success IF you stick to just one basic rule.

This super-simple formula will allow you to build exactly the kind of business you dream of -with only the clients you envision working with -and to create the kind of business that will give you the lifestyle you’ve always wanted.

Don’t you want to be in constant salivating demand, be booked months in advanced, and have a waiting list of prospects turning down your competitors because they must see you?

If that’s something that rubs you the right way, then you must do this:

MAKE YOURSELF WANTED, NEVER NEEDED!

Take a minute to reflect on that, because this is either going to make total sense to you and hit you like a Mike Tyson right hook, or you won’t get it, and you will stop reading right here while you curse me and my entire family!

By the way…that would be a shame, because I know you can make this work. But please do yourself a favor, KEEP READING.

You may say to yourself, but I already do that… I make myself EXTRA-wanted, and I say to you: NO YOU DON’T!

Thinking and wishing are not the same as working and getting results, the results you really, really want!

I don’t mean to come in like a bull in a china shop with this advice, and believe me I want you to make it out like a bandit in whatever you do, but it makes my blood boil when I see incredibly sharp and talented people choosing to work with clients that don’t appreciate them and are totally devoid of inspiration and creativity!

The money is almost always – NOT WORTH IT.

Are you still a doubting Thomas? -Let me prove it by asking you…

Why are you in business, most specifically, why do you offer the services or products you do?

Most people will answer:

Because I’m filling a need in the market place, people NEED what I have, I do a great job, I’m priced in the right range, and I’m unique in the way I deliver my product or service!

And this is also why most people are getting their ass kicked and are on the road to oblivion.

oblivion: [uh-bliv-ee-uh n] - The state of being completely forgotten or unknown. The act or process of dying out; complete annihilation or extinction.

Think about it for a second. Haven’t the most important decisions, and by most important I mean the ones that have affected your life in the most profound way, been made out of wants more so than needs?

Think hard now and give me an honest effort! :-)

  • Did you want or need to get married?
  • Did you want or need to drive the car of your dreams?
  • Did you want or need kids?
  • Does a woman need or desperately wants to make love to a man she secretly day dreams about?
  • Do you need or want to lose 40 pounds. The fact is that no one that says “I need to lose 40 pounds actually does it” Only the ones that REALLY FRIGGING WANT to change their lives for the better do it!
  • Do you want or need to summit Everest?
  • Do you want or need to be an Olympian?

Need I go on?

So why don’t you stack the deck in your favor for once! -You see everything that ignites a purpose-driven life and the ACTION that precedes it is based on deep burning desires, not mere needs!

So I ask you once again.

How do you want the world to claim you … Via deep desire or basic need?

Do you want to be perceived as a mere need, a necessary evil, a reluctant obligation to your clients?

Or do you want to be seen as someone’s ace in the hole and get them to say:  ”This is the guy I want to work with” “This is the company I want to be associated with” “These are the guys that get what I’m about”

I’m done here …anymore talking and I’ll come across as If I’m trying to convince you of inevitability, and like my grandfather used to tell me:

Don’t ever try to convince anyone of the inevitable, you’ll look like a jackass!  …Thanks Gramps!

Oh, and just in case you are wondering how exactly you make yourself Wanted and not Needed, I’ll dive deeper on that topic on my next post right here!

Stay sharp and fired up :-)

Get the FREE full 7 Step High-Impact Customer Ad Formula and…

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The 3 Step High-Impact Customer Ad Formula

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howtogetstartedhowtogetstarted

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Here’s one big business myth that’s pervasive both in the online and offline worlds:

We just need to get our name out there!

Not true today, it’s never been true, and it will never be true!

Your ad doesn’t need to get your name out, it needs to reel customers in.

You content marketing and ads work only when they attract a targeted type of client or customer you want to engage and sell your product or service to.

In order to make content marketing and advertising work for you you need to know how both relate to each other and what advertising really is: “Salesmanship in print

Here’s a 3 step high-impact customer ad formula:

Step 1 – Make sure your headline is a total problem solver with a unique benefit. Keep it simple and focused on what they want to hear, touch and feel. Do not include your name or company info, nobody cares!

Step 2 – Do not mention price. At this point they don’t want to be sold, in fact NO ONE ever wants to be sold, but we do like to buy stuff don’t we! So appeal to the buyer in them, not the bargain hunter, keep price out of it, price is just a detail not the deal itself.

Step 3 – Spend time working on your “Hook”. What is the one thing that YOU know they will react to? I know step 3 and Step 1 seem almost identical but they are not. The “Benefit” is what a great “Offer”, the hook provides.

Everything we do online and offline needs to solve a problem, and assuming your product is an awesome solution, just remember no one knows that yet!

They don’t know who you are, so the only way anyone is ever going to find out how awesome you are is by being attracted to you via the copy in your content and your advertising.

Get the FREE full 7 Step High-Impact Customer Ad Formula and…

Become a Better Marketer

 

Stay focused :-)

 

Star Wars and J.J. Abrams Teach Us a Powerful Marketing Lesson!

starwars

starwars

Different, just different …!

The traditional way to build anticipation and interest in the film industry is by showing action-filled clips spaced with climactic moments for what’s to come.

Instead in the new Star Wars ComicCon reel J.J. Abrams decided to tell a story that made us feel like we belonged, that just because we didn’t have a physical part in the making of the “new-old” story, we belong because we relate and we have a personal history with Star Wars.

He did so by giving us a brief but aspirational experience!

Sometimes is tempting and easier to tease people about what’s to come, even if it’s great by the way …But what if you go deeper, what if you link to our need to belong and be part of something greater than ourselves!

Nothing’s changed really, I mean everything’s changed but nothing’s changed …that’s the way you want it to be really! -Mark Hamill

That’s a powerful business and marketing lesson!

See you at the movies in December :-)

How Elon Musk created nearly 1$B in value with a single tweet

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tesla-d_featured

Photo credit: www.pando.com

I absolutely had to write about this event on my own blog and that’s why I totally stole it from Michael Carney ( @pandodaily ) at Pando.

Elon Musk, what can I say? I’m a big fan and student of this guy …How can you not be if you are an entrepreneur?

But I don’t want to talk about him as much as I want to point out AGAIN how Social Media when properly hacked and respected can affect bottom line, real-time, real-life-business metrics like …Let me see Oh! …Revenue!?

So on March 30, 2015 Elon tweets this to his 1.86 M followers:

Major new Tesla product line — not a car — will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30

…and by day’s end Musk’s message had been retweeted more than 4,700 times and favorited another 3,700, while eliciting thousands more responses.

Results:  The electric car maker’s stock to jump nearly 4 percent in just 10 minutes – adding a staggering $900 million to the company’s market cap in just 115 characters.

Read full report here!

But here’s my point:

I know you are not Elon Musk, you don’t have 1.86 M followers on Twitter,  you are not revolutionizing the car industry as we speak, basically replacing NASA with SpaceX,  and the only company that you can be compared to in terms of innovation, disruption and popularity would be Apple. I realize that!

So obviously when this guy tweets or says something, people are on the edge of their seats.

You know what, he’s earned that and you haven’t!

Most of us haven’t!

But that doesn’t mean you should not use Twitter as a primary tool for your personal marketing (branding) or as an integral part of your company’s social media strategy.

Here’s how you can leverage Twitter exactly like Elon Musk did:

Approach your Twitter marketing strategy with these points in mind and in this order-

#1 RESEARCH - Twitter is the most powerful real time research tool on the Web today. Twitter Trends point you in the direction of the conversation and the #hashtag brings the convo feed right to your door step, it’s the modern social SEO. Join or Listen to any conversation, on any topic, any time, any where!

#2 CONNECTING - Twitter dominates in this area as well because assuming you’ve identified who’s genuine and who’s a troll, Twitter allows to instantly connect with like minded peeps in your space or any just about any area of interest to you. Just be YOU and offer something of value, say thank you to someone for following, support someone’s cause, curate kick-ass content, comments and media… And do so without expectation! You can’t do this? -Find life elsewhere!

#3 MARKETING - Twitter can be very deceiving on this end, especially when you don’t get 1 and 2. Twitter ad product is evolving quickly and is better today than it was yesterday. But still I think that Twitter is the best tool to drive one-on-one marketing opportunities as long as you do again, #1 and #2 properly, patiently and consistently. Be human about the engagement and you’ll be fine.

So let’s recap!

Research your market and find out who needs what, Listen, Listen, Listen! Then connect viscerally with people, give a crap about their stuff, especially if it ads value to other people and share it if it does!

You do this enough and you’ve planned your strategy, funnels and content on your end and in essence you’ve been doing the kind of marketing only 1% of people on Twitter actually do!

That kind of goodwill and digital Karma works, it just does!

Also, don’t be afraid to ask for people to check your stuff out, just make sure it’s actually stuff worth checking out.

I almost forgot!

Here’s a video link to that major Tesla product event announcement on that Tweet … Enjoy, its awesome!

Also, if you’d like to learn How To Use Twitter Strategically for your business or personal brand, email me or call me and I’ll show you the right way to use it specifically for your business  :-)

claudio@venmarkmedia.com - 786.303.1500

Take care!

 

The Only 10 Slides You Need To Pitch Your Business

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When was the last time you truly got practical value out of a power point presentation?

And what I mean by practical value, is a concise, clear and brief understanding of the idea being presented in under 20 minutes or less, and that would help you take the next step or make a decision right after the presentation.

When you pitch your business for the first time the only goal is to sell the next encounter or event. Design your pitch strategy with simple goals and add value at every step. Remember you are qualifying your prospects as much as they are qualifying you.

If you’ve been guilty as I have of the 20 to 30 slides, all-over-the-place deck, check this guide out put together by Guy Kawasaki.

The 10 slides are:

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Read full post here!

Do You Focus On Client’s Negatives or Positive Solutions During a Presentation?

Positive Solutions Focus - Claudio Alegre

Positive Solutions Focus - Claudio Alegre

“If you’re pitching your product to corporates, should you highlight their negatives, such as bad reviews on TripAdvisor for a travel company, or focus on positive solutions in order to explain true product benefits?”

This was an actual question on Quora.com I bumped into this morning. I thought it was a terrific question by the way, one that will come up time and time again if you make presentations to sell your products or services.

Here’s my answer -

[ I would approach it from a general viewpoint, yet addressing the issue:

“…one of the many special benefits this “widget” provides is reducing the customer service calls turn-around-time. A huge and usually justified source of customer discontent in over 90% of companies in your industry. This is currently costing your peers over 1 Billion in repeat business. Whomever can fix this issue the fastest, will most likely emerge as the market leader”

I usually stay away from indirectly blaming or pointing sticky fingers to the very people I’m trying to sell my services to.

Beside, many times the real issue is not what they think it is anyway. Usually the issue they tell you they are having is a symptom of the real problem. So if they bring up their pseudo-problems to the table, sure address them in the same way, but be empathetic in your approach and believable in your solution regardless.

When you focus on commonalities, benefits and solutions you can bring your point across in a more constructive and in a “let’s-get-you-in-front-of-the-pack” kind of way. ]

What would your approach be?

Would you focus on positive solutions to make a sale or would you point out defects and weak links to sell such solutions?

 

What You Accept, You Get

I’m a big Dan Kennedy student, I read his stuff, buy his programs and promote his products any chance I get.

Why? Simple, his Marketing philosophy and money making marketing strategies WORK!

Lately when I’ve talk to entrepreneurs not familiar with Kennedy Style Marketing, whether they are a client of mine or not already, I point them in this direction. It’s amazing how easier it is to talk marketing strategy with someone who has this kind of home-field advantage.

That’s why I want to share one of my favorite articles from him with you …here it goes!

What You Accept, You Get

Here’s a secret I’ve discovered about millionaire and multi-millionaire entrepreneurs: they want what they do and their companies do to be right. Not 80% right. Not 90% right. Right, period. They are, therefore, very much disliked by a lot of people, and if they are “big” enough, by the media. Jobs. Bezos. Trump. Working for them, many ex-employees say, was hell. But maybe it was being incompetent in their employ that was hell.

Winning isn’t just a statistic on a spreadsheet or a bank account balance. It is the customer, Mrs. Matilda Smith, in Rockford, Illinois, getting what she asked for on her pizza or the right product in the delivered package or a human answering her call in fewer than four rings. Customer appreciation is not a once a year sale or an automated thank you e-mail. It is an authentic attitude, top-down, permeated throughout an organization, actually occurring – and measured, policed and enforced – every day. I don’t care how big your company, if you don’t actually care about the people, the individuals, giving you money, they will drift off in search of a place where they feel valued and appreciated. 

Another secret about rich entrepreneurs: they don’t just seek success. They HATE failure.

They often react to it violently. Martha Stewart was known to drop into a K-Mart store, find her branded goods sloppily stocked and throw the entire inventory from shelves onto the floor. Eisner instantly fired a group of Disney Park employees caught not smiling. Walt had a fit over one’s lousy delivery of The Jungle Cruise script. I saw Trump tear an empty towel dispenser from a restroom wall in a Trump hotel and throw it 20 yards down a hall.

These people are said to terrorize their employees, their associates, their vendors. But how calmly should you accept failure?  Should you “stay calm and carry on”? Only if you want more of the failure you calmly accept. If your blood doesn’t boil and offenders see fire shoot from your eyeballs, your lesser response will be taken as permission. If there is failure and new training, new controls, new supervision is not installed as remedy, the “let’s TRY and do better” will be taken as permission.

There are places where incompetence as failure has dire and instant consequences. The jailer who forgets to lock the inmate’s cell or misses the razor blade in the body search may wind up quickly dead. It’s a fine object lesson for other jailers. The cruise ship captain who is busy texting  and gets into too-shallow water and capsizes and sinks the whole thing, and injures and drowns passengers, goes to prison. As it should be.

Creating dire and instant consequences for incompetence and failure is a good thing in any and every business. I’ve told of Chuck Sekeres’ “3 strikes and you’re out” for his in-bound telemarketers: three calls in a row without a set appointment, you’re out. Next batter up. No quarterly performance evaluations. Don’t even wait to be told. After 3, get up and slink out. Minute by minute. Drop three passes in a game, butt on bench. If possible, traded.  Fail at managing the V.A., the IRS and Benghazi, shouldn’t three strikes be enough?  They tried to impeach Clinton over one intern. I used the word RUTHLESS in my book title “No BS Management of People and Profits” because, damn it, we desperately need a lot more ruthlessness in a lot more places. In homes, in neighborhoods, in small businesses, in big companies, in government. You can start with you.

So what did you think? They don’t call him “The Professor of Harsh Reality” for nothing right?

So here’s a little gift from Dan and I!

NOTE: To receive $633.91 of free money-making marketing and sales information from Dan Kennedy and GKIC simply click the link below.

Get Your Gift Here!  

Here’s a little background on Dan in case you’ve never heard of him,

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of GKIC Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.

Remember guys I am promoting this program, if you do decide to follow through with it I will get paid a small commission. This is the way I look at it:

  • I don’t promote things I haven’t used and bought myself
  • I don’t promote things that don’t work
  • You are always GUARANTEED to benefit!
  • I’m creating win-win-win scenarios
  • and I always vet my sources

In the meantime enjoy your FREE gift and stay focused my friends!

Get People to Buy From You Over and Over Again In 3 Easy Steps, Even When They Say No The First Time!

sales success

sales techniques

Sales Techniques that Work in Real Life!

So you are probably thinking, you need to be persistent, pesty, pushy and get across salesy in order to come away with what the title of this post implies.

But it’s actually the opposite… By the way an important distinction I’d like to make in relation to this topic before we get into it is the following:

In “Sales Techniques That Work!, Not getting a response and getting a “No” or “Not Interested” are two totally different reactions from prospects or existing clients.

The thing is that many times we interpret “not getting a response” as a “No”. Don’t do that!

There could me many reasons why someone is not responsive to you for example, they lack time, they might be assuming you are way above their budget, they haven’t seen your ad or email invite, they are too busy to engage with you at the moment or maybe you haven’t communicated your offer effectively, who knows!

Whatever the reason, don’t assume their answer is no, until you hear it. But even if No is their answer, well that’s what this post is all about …Here we go!

Here’s Step #1

Understand these sales techniques first and save yourself a lot of anguish and self-doubt:

Most everyone says NO the first time, and if they don’t say it they think it!

No one likes to be sold, but almost everyone loves to buy stuff they feel they need!

[Warning] – We are assuming that what you have to offer ACTUALLY solves a problem and helps people Ok!

Start by genuinely having a conversation about the things giving them the most headaches and challenges, then IF and only IF you can help then position your solution naturally and without pressure.

Don’t try to sell an aspirin to someone who doesn’t have a headache -if you can’t help then offer support and point them to someone in your network of friends and associates who can.

Remember these easy sales techniques when you hear “No” or “Not Interested” 

  • Don’t take No(s) personally
  • Find out what they are really saying NO to!
  • Reposition your offer, idea or hook in mid-flight if you have to
  • Don’t go for the sale, go for the 15 min presentation!
  • Scale the process and get micro-commitments

Here’s Step #2

Once is never enough… you need to show genuine and unwavering consistency!

You MUST have a strategic and consistent value-based follow up…

What does that mean? Most sales professionals and service oriented entrepreneurs do not have a follow up strategy or specific sales techniques. Your follow up needs to have 3 essential elements: 

  • Follow up with genuine concern – “last time we spoke you were wrestling with the issue of [ blank], is that still the case?”
  • Have a value-based offer/solution – “…thinking about our conversation recently it occurred to me this might help, Are you familiar with [blank]?
  • Have a calendar mindset – “…on that topic I’m hosting a webinar on this day [blank]” or “I have some ideas that I think might help you, do you have 10 minutes for a Skype chat tomorrow at 1 pm?

You can word these anyway it fits you but follow up the essence of each point and watch the results!

And finally Step #3

In Sales Success this one is a total mind shift in terms of approach, it might take you a while, but once you get it you are at a whole different level than your peers!

You don’t make a sale to get a client, you get a client in order to make a sale!

Most sales professionals actually think and want to make money on their first encounter. This is a big mistake!  

When it comes to building serious loyalty and goodwill and in essence build a strong customer or client base you need to give away your best stuff at cost!

Listen to me! -YOUR BEST AT COST!

This achieves success in 3 critical areas of your business: 

  • Authority – you establish yourself as an expert
  • Build trust – an essential virtue in long term business relationships
  • Grow you list – a critical component of the longevity and strength of your business is how large your list is and your relationship with it!

Those that are willing to spend the most on acquiring and building their list will come out on top every time! Hope you can put this to work right away! It’s simple, make a list of pending follow ups, new contacts and sleepy referrals and craft your approach following these 3 easy steps!

Take care and stay focused!      

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