Why The Strongest Culture Always Wins

Super Bowl 54 did not disappoint!

No doubt both teams deserved to be there…

No doubt both teams were well matched, and ready for the big show.

I did notice a difference… a big one! Continue Reading

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Unlimited Return On Investment

We all have people in our lives who put us to the test, push us to our limits, and make us wonder why we let them hang around.

Relationships, even the good ones, are not all sunshine and rainbows.

Your friends, family, and colleagues… basically the people closest to you, usually determine your fate.

Yes I know what you’re thinking…

But Claudio, my decisions determine my fate!

Yes, yes I know…

But your decisions are influenced by people, events, and circumstances… whether you’re aware of it or not…

And they almost never involve just you!

So don’t lose faith in people, even when they disappoint you.

You never know when they may surprise you, and really make you proud!

You never know when YOU may surprise you…

The ROI on people is limitless!

 

 

Claudio “betting on people” Alegre

 

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How To Get People To Listen and Act On Your Demented Sales Pitches

 

Have you ever delivered a pitch so outrageous…

So insane…

That when you finished the person said:

“GET THE F**CK OUTTA HERE!”

But wait!

What did she mean?

Was it a…

“Get the f**ck outta here… before I call security!”

Or…

“Get the f**ck outta here… No Way! … Tell me more!”

You want the second one…

But If you want this kind of reaction you have to…

Stop talking about yourself, and focus on the psychological action triggers that your prospects are predisposed to…

These are powerful and inevitable emotions we’re all subject to…

The main ones are:

Greed, fear, shame, pain, and status…

This means you have to get to know your audience better than you know you own wife or husband…

What makes them tick…

What are they afraid of…

Or love for that matter (fear unfortunately is a stronger motivator)

What are they embarrassed about…

What’s creating stress and frustration in their lives…

And doing so frequently.

Start there!

What do you think is easier….

To sell a high-end strength and conditioning fitness program to married out of shape men over 50…

Or to out of shape men over 50 who recently got divorced?

The divorced bunch of course…

Because after being nestled in the comfort and security of a twenty year old relationship…

And suddenly finding himself in the darwinian jungle that is the current dating scene….

At the very least, in order to compete with alpha males clearly at the top of their game…

This recently divorced minnow who has zero chance of getting any action anytime soon…

Has to get his sh**t together and start looking the part!

So getting in physical shape by hiring a fitness coach would be a top priority for him.

You can’t score at a singles bar looking like this… 

 

 

 

 

 

Not while this younger stud is having a drink at the same bar!

 

 

 

 

 

 

Losing that battle is not only demoralizing… but shameful!

So if you’re a fitness coach or local gym owner…

You not only want to take advantage of the busiest season of the year (Jan 1st – Feb 15th)…

But also go after a hungry segment who are ready to pay you pretty much anything you ask…

Out of shape men over 50 who are recently divorced…

What do you think your offer, and creative need to convey to this group?

What trigger points must you activate to get these guys off the couch and their porn-hub account…

And into your gym?

By the way…

If you think this will work for this target audience…

What do you think it would do for divorced women over 40?

Just a thought!

 

Claudio “Crazy Offers” Alegre

 

 

 

 

 

 

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Disturbing Thoughts I Have in The Shower I’ve Been Afraid To Share Publicly… Until Now

 

It’s true… I admit it.

I don’t know why these thoughts creep into my mind once the hot water starts running.

But I’m telling you they are sneaky, highly stimulating, and pretty much inevitable…

I simply have zero control over these mental images which by now have turned into uncontrollable physical impulses…

This happens to me everywhere…

At the gym.

When I’m a guest at people’s homes.

Even at public beach showers.

Quite frankly, it’s embarrassing!

But once the water starts running down my back, I’m not in control anymore.

Let me explain…

Normally I walk around with a small moleskine notebook…

I also have thousands of notes in my voice recorder, Evernote app, and other tools I use for note taking and idea strategy.

Plus I take pictures of anything I think could be useful for a copy or content piece.

Rarely does a creative thought escape the physical traps I’ve laid out for it in the wild theme forest that is my brain.

Except in one place…

The Shower!

For some reason this is the place where I get constantly blitzed with provocative and creative ideas…

It’s also where I’m most vulnerable…

And the least prepared to harness the power of such inopportune rush of creativity.

It’s unfair… but it is what it is.

I don’t fret over harsh realities for very long…

But it drove me insane not being able to know why it happens this way…

Or even how to take advantage of it.

So I did a little digging…

And found some pretty interesting stuff…

Including a scientific paper explaining this interesting phenomenon I’m now referring to as:

“Eureka Showers”

Did you know that 72% of people get their best ideas in the shower?

This is exactly what cognitive scientist and coauthor of “Wired to Create” Scott Barry Kaufman found, in a recent study he did…

The study focuses on the importance of relaxation for creative thinking.

“The relaxing, solitary, and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams.”

–explains Kaufman.

All this is great…

I knew now I wasn’t a freak… Good!

And that almost two thirds of my fellow human creatives experience these Eureka Shower moments too…

But I still had a problem…

I needed to figure out a way to harness the power of Eureka Showers?

And it had to be inexpensive, portable and water proof of course.

I needed a Fred Flintstone-like solution now!

Then ironically… while taking a shower

It hit me like a lightning bolt…

Why on earth didn’t I think of this before?

The solution was staring me right in the face..

It’s cheap. It works.

It’s portable, and waterproof!

The answer to my problem…!?

Promate Underwater Writing Slate…

On sale at Amazon for $8.45!

Done!

No more reading ink smudged notes on wet paper…

No more rushing out of a relaxing shower to not lose an idea…

No more stepping out all soaped up… to then dry the one hand I’m using to record thoughts on my phone…

No more of that sh**t!

I had finally found a way to close the capture-loop on thoughts and ideas.

I now have full control of the unpredictable nature of Eureka Showers!

So what if my water bill is a little higher…

Who cares!

Some of these ideas have already paid for about seven lifetimes of water bills anyway!

So far the slate is working … I’ll let you know if I upgrade.

But hey… while we’re at it…

Let me share with you some of the tools I’m currently using for idea capture, development, and canvassing (where I actually do the writing)

By the way, I communicate mostly by writing.

But this applies to any content creator, regardless of the communication medium you feel most natural using.

So here it is…

[*none are affiliate links]

To quickly record thoughts and ideas especially while in motion, I use:

Iphone voice recorder – quick and easy access
Rev.com – I can later transcribe to text
Evernote – Voice recorder feature

For quick note taking outlining, and visualization of ideas I use:

The Archive – my outline and think before I write fave tool!
Imindmap – iphone app. for idea connections and visual relationships
Sticky notes app – iPhone app (quick and portable)
Underwater slate – (newest tool!) Handy, waterproof, and portable
Blank sheet of paper – old school, but very reliable when all else fails

For actual writing and editing I use:

Google docs – especially when collaborating on a content piece w/ clients and colleagues
Ulysses – my favorite canvas for all my writing. From here to distribution

So there you have it…

Ten tools… of which 2-3 are backups. So really seven!

But this is what works for me.

I’m constantly testing new apps and ways to decrease the friction between my thoughts and ideas, and the physical world.

You need to find what works best for you.

Sometimes I feel all you really need is…

A good idea, paper and pencil, and a quiet place to work.

 

Claudio “Eureka showers dominator” Alegre

 

 

 

 

 

 

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Is Your Real Estate Business a Hobby, Job, Career, or Vocation?

Many of my friends and colleagues are realtors. Some of them do better than others. Most of them are scraping by. Less than 1% are CRUSHING IT!

So what are these one-percenters doing differently than everyone else?

They’re not smarter or more knowledgeable. They have access to the same inventory everyone else does.

They have the same amount of hours in the day. And I would say they face many of the same challenges.

So what makes them so successful?Continue Reading

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How To Craft a Pitch Not Even the Most Cynic of Prospects Could Resist

She was sorting her mail right over the garbage bin, like most Americans do.

A little while later she was closing every single pop up ad on her screen…

And ignoring every ad Facebook flashed in front of her.

She was a rock, completely immune to advertising.Continue Reading

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How I Saved My Best Money Making Skill From Chaos and Lameness

It’s been too long since I’ve blogged on this site!

And it’s not like I’ve had droves of complaints and requests to get back to it… it’s just that I needed to, physiologically, mentally, and spiritually.

I’ve had a tidal wave of work come my way… I have multiple interests I’ve been pursuing, a couple of playground projects, plus my own exclusive client work.

But I’m loving it!

I’m loving it because in the words of a tagline I created for a friend of mine who happens to own the most honest and prolific yacht sales/acquision consulting firm in South Florida, Andy Silva… (if you’re in the market for a big boat, check him out at:  www.yachtconsultinggroup.com)

“It’s not a lifestyle unless you live it on your own terms”

The one thing that blogging always did for me was to create a rip channel, a narrow pathway for my shore waters to get back out to sea.

I only understood how visceral that need was until my office furniture was entirely blanketed with yellow pads, post it notes, and moleskines all over the place.

The moment you start to feel stressed when doing what you love, something needs to change.

But don’t change your passion, change your process.

If your passion is also your top money making skill, then you’re a very lucky man or woman…

By the way… what’s your top money making skill?

Don’t feel bad if you have to think a bit hard to answer this question.

You’ll be surprise how many people struggle with it. I sure did!

You see when you are a writer you write… I mean you read and write, but mostly you write.

You write your thoughts down, your feelings, observations, ideas, plans, sales letters, promos, ads, evil schemes and heists!

Writing is how I make sense of it all.

It’s also how I make a living because if my emails, ads, and promos don’t perform I don’t get paid!

The thing is when I don’t write this way  (meaning in a way that focuses my thoughts and ideas) my thinking becomes circular and chaotic, and so are my results.

When I write in this format (with discipline and mindfulness) my thinking is organized and focused, and so are my results.

What regular blogging does (at least for me!) is to organize those thoughts in calendar order even if I don’t hit publish right away.

I can’t tell you how intoxicating and mind-bending the feeling of letting your mind freestyle away is.

My unsolicited advice to you, is take to your unique skill the way a crack addict takes to his pipe… in trembling desperation and with a tunnel vision focus.

Something else happens when I blog.

I create an unspoken agreement that what I write I’ll publish. Like a social contract of sorts.

This will keep me fresh in people’s inbox and front and center on my favorite social media channels.

So if writing, creating videos, selling on the phone, or designing websites is your thing –get after it, find your process!

Do it daily, get better at it.

Treat your talent with the respect it deserves, and don’t ever think it’s either enough to succeed, or that it will never decay  –because mediocrity is always waiting for you to get complacent about how much talent you think you freaking have.

Here’s something else…

I don’t want you to care one iota about measuring your progress when you’re doing this.

Here’s my guarantee… YOU’RE MAKING PROGRESS! Keep at it.

For me, it’s writing, largely in this format.

For you, I don’t have the slightest clue! You have to figure that out yourself.

What’s for sure is this  –Your unique skill needs to be honed, crafted and practiced constantly.

Feed the beast daily and your muse will show up more often. Even when you’re not ready for her!

This is what will separate you from everyone else, how you’ll stand out, and why someone will joyfully write you big fat checks for your product or service!

Here’s to you leveling up. Enjoy the ride!

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Why The Inability to BS One-Self is The Most Valuable Asset an Entrepreneur Can Own!

http://www.dreamstime.com/royalty-free-stock-photography-cool-man-cracked-mirror-image1926107

We, collectively as a species, have an infinite capacity for self-deception. I think Einstein said that… not sure, didn’t look it up, don’t care… IT’S TRUE!Continue Reading

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What You Need To Know To Market Your Business in 2016

whyareyoumarketing like isYou hear the buzz, people talking, you see it online, read it on magazines, it’s everywhere!

Everyone is telling you to look into social media for your business!

But the information is overwhelming, plus you wonder, does it really work?

You may be thinking, “I’m financial planner, a dentist, a retailer… I’m not a marketer or a media company, plus my patients are not online anyway!”

I understand, I do… But listen, don’t be the guy that bought 500 horses in 1907… Why?

Because the Model T made its debut in 1908 with a purchase price of $825.00. Over ten thousand were sold in its first year, establishing a new record. Four years later the price dropped to $575.00 and sales soared. By 1914, Ford could claim a 48% share of the automobile market.

…and you are stuck with 900 ponies at an Avg price of $300 a piece …and guess what!!? You lost!

Don’t be that guy …bet on the future, bet on progress, especially when your business, your life, depends on it!

So here’s what you need to know first before you do something about it:

  • You are not what you do, today you are a media/marketing company first, then you are everything you went to school for!
  • Produce content in the right context in any form that provides value, answers questions, and solves problems for the people that pay you for what you do or sell.
  • Educate yourself when it comes to marketing your specific business online …the information is out there, make the time!
  • Today the market decides how good, and therefore how valuable you are. Your income will reflect your value in the marketplace.
  • Respect people’s time above everything else.
  • Learn to engage with millennials (they have the energy), Boomers (they have the money) and centennials (they have our respect!) , they have the man and the purchasing power.
  • The number one thing you are competing for along with everyone else is one and one thing only: Attention
  • Mobile phone screens are where the attention is. Phones are the gateway to people’s minds, hearts, and pubic areas. Make sure you show up on people’s phone in the context of all 3, or at least 2 of the 3.
  • You need to have an effective presence on at least 3-4 of these social channels: Facebook, Instagram, LinkedIn, Twitter, Youtube, Snapchat, Vine, Pinterest, Medium, Anchor …and be on the lookout for new platforms. Learn the user psychology of each of these.
  • You need to start telling stories in video micro-segments that lead to bigger micro-segments…
  • You must have a website that does only 3 things: educates/informs and offers solutions to problems – collects emails (builds an email list) – and generates leads and sales.
  • Get out of your office and go meet new people.
  • Orchestrate an organized referral process with your existing customer base.
  • If Amazon sells what you sell, get rid off your inventory and find something else to do! I’m serious…
  • Start using video and voice in your business. Look at FB video, Instagram, Snapchat, all have newly minted video functionality …start using them, your clients are there!
  • Social Media is the internet today …don’t bet against the internet!

Let this sink in for a few days, then come back to it and start checking off what you are already doing versus what needs to be done, and get busy.

A few points to remember:

  • don’t get overwhelmed.
  • pick your sources of information and education well.
  • listen to everyone, but act on only a few.
  • stick to practical advice, learn, do, fail, learn, do, fail, learn, do, succeed.
  • productivity is key, be smart with your time.
  • social media is hard work.
  • In social media: strategy before tactical, always.
  • Don’t spam people.

This is broad I know …it’s a map, you can use it to get closer to the objective of using social media to promote your business for the benefit and in the context of your specific target market.

Rock on!

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How To Make The Most Of Any New Year

new years resolution

-A brief guide on how to put true resolve behind your New Year’s resolution!

Can you guess what the failure rate for New Year resolutions is?

A New Year’s resolution is a tradition, in which a person just like you and I makes a promise to do an act of goodwill or self-improvement starting New Year’s Day.

We are all too familiar with some of these resolutions, for example:

-Lose a few pounds
-Start exercising
-Improve mental well being
-Improve financial status
-Self-improvement and personal development
-Make new friends
-Find that special person
-Read more
-Travel more, be more adventurous
-Reduce stress
-Make more money, save more money, spend less
-Find a better job
-Be more spiritual, find a connection with your creator
-Give more, volunteer and be more philanthropic
-Call your parents more often
-Grow closer to your spouse and kids
-Buy a pet
-Get more clients and customers
-This list can be as long as you have goals…

With deep religious origins, ancient civilizations were well versed in the practice…

Babylonians made promises to their gods at the start of each year.

The Romans began each year by making promises to the God Janus.

In the Medieval era, knights took the “peacock vow” at the end of the Christmas season each year in order to re-affirm their commitment to chivalry.

But don’t worry …

They also broke promises and quit on their resolutions, just like we do!

It’s been statistically calculated by January 15th, ninety five percent of us break, forget, or quit on our New Year’s resolutions.

But why?

We seemed and felt so confident, sure and optimistic about our decision.

What made us doubt and fall to our knees in despair, defeated?

What made us walk away with such indifference just a few days later?

We’ve all done this, there’s no point in hiding or justifying it.

There’s also no point in re-living it.

I bet you feel the same way…

You want to figure out HOW to beat the odds and put some serious resolve behind your New Year’s resolution.

But why did we fail?

What did we do, or didn’t do…

I think we need to start by asking the right questions!

Most of us when faced with a challenge or goal begin by asking just one question …

And it’s a good question, but it’s also a premature one!

We ask: How DO we do it?

To lose weight, to gain muscle, to make more money, to be more social, to meet more people, to have the life we want

We focus on the “HOW”.

This is the wrong question, at absolutely the worse time!

In the quest for success or achievement of anything, regardless of its scope, you must think strategically first!

Here are the 3 key questions you need to be asking when looking to achieve or succeed at anything:

The “What”
The “Why”
The “Who”

The order will come to you…

What do I want to do? This question is about how to take massive action, set the parameters, figure out the tactics and the mechanics. What rituals and systems need to be in place for you to succeed? This question is about first organizing, and then putting in the work and action that fuels your desire.

Why do I want to achieve this goal? If you don’t have a strong reason to change or achieve “that” something in your life, you’ll quit at the first sign of push back, and believe me, life will push back! So the stronger your reasons to stay in the fight, the better your chances to not only survive but thrive in adversity are. Find a powerful reason, a meaningful “Why” …and look at it every day!

Who do I need to become, or Who do I need to find? In your mind, what do you aspire to be? … and start modeling that behavior even if you haven’t achieved the results you want. Find a role model, a mentor, or a powerful idea and start behaving congruently with that vision and in line with your newly created identity. Or simply find that person and give her the job!

This 3 step formula has helped me achieve things in my life I never thought I could do.

Now I’m teaching to my children, my friends, my clients and to you!

I wish you Happy Holidays and a meaningful, permanent and successful New Year’s resolution!

 

Rock on!

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