Of all the things you can do to grow a business that matters, writing and producing compelling and story-driven content is what will bring you the highest return on investment.
Yet it’s usually the last thing in people’s mind!
Most businesses downplay or outright ignore message strategy altogether. Instead they focus on what I call “tactical beauty”, which is usually devoid of any real thinking or empathy elements.
The power of words, when properly and effectively applied, engage both the conscious and the subconscious mind.
Meaning that a well crafted and positioned message, with a strong value proposition, targeted to the right audience and delivered at the right time, will almost always hit a nerve.
Just remember, before you touch the brain you must touch the heart!
Also, don’t forget –if your product, service, or you SUCK, it won’t matter what words you choose!
Here’s a video I usually point people to in order to describe not only what I do, but the mindset they must have when it comes to creating the right message for their businesses.
Enjoy!
Stay sharp and fired up 🙂
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