Archives for July 2015

The 3 Step High-Impact Customer Ad Formula

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Here’s one big business myth that’s pervasive both in the online and offline worlds:

We just need to get our name out there!

Not true today, it’s never been true, and it will never be true!

Your ad doesn’t need to get your name out, it needs to reel customers in.

Your content marketing and ads work only when they attract a targeted profile or customer you want to engage and sell your product or service to.

In order to make content marketing and advertising work, you need to know how both relate to each other, and what advertising really is: “Salesmanship in print

Here’s a 3 step high-impact customer ad formula:

Step 1 Make sure your headline is a total problem solver with a unique benefit. Keep it simple and focused on what they want to hear, touch and feel. Do not include your name or company info, nobody cares!

Step 2Do not mention the price. At this point they don’t want to be sold, in fact, NO ONE ever wants to be sold, but we do like to buy stuff don’t we! So appeal to the buyer in them, not the bargain hunter, keep price out of it, price is just a detail, not the deal itself.

Step 3Spend time working on your “Hook”. What is the one thing that YOU know they will react to? I know step 3 and Step 1 seem almost identical but they are not. The “Benefit” the “Offer”, the hook provides.

Everything we do online and offline needs to solve a problem, assuming your product is an awesome solution, just remember no one knows that yet!

They don’t know who you are, so the only way anyone is ever going to find out how awesome you are is by finding your copy more compelling than convincing and raising their hand to find out more.

Get the FREE full 7 Step High-Impact Customer Ad Formula and…

Become a Better Marketer

 

Stay focused :-)

 

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Star Wars and J.J. Abrams Teach Us a Powerful Marketing Lesson!

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Different, just different …!

The traditional way to build anticipation and interest in the film industry is by showing action-filled clips spaced with climactic moments for what’s to come.

Instead in the new Star Wars ComicCon reel J.J. Abrams decided to tell a story that made us feel like we belonged, that just because we didn’t have a physical part in the making of the “new-old” story, we belong because we relate and we have a personal history with Star Wars.

He did so by giving us a brief but aspirational experience!

Sometimes is tempting and easier to tease people about what’s to come, even if it’s great by the way …But what if you go deeper, what if you link to our need to belong and be part of something greater than ourselves!

Nothing’s changed really, I mean everything’s changed but nothing’s changed …that’s the way you want it to be really! -Mark Hamill

That’s a powerful business and marketing lesson!

See you at the movies in December 🙂

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