Here’s one big business myth that’s pervasive both in the online and offline worlds:
We just need to get our name out there!
Not true today, it’s never been true, and it will never be true!
Your ad doesn’t need to get your name out, it needs to reel customers in.
Your content marketing and ads work only when they attract a targeted profile or customer you want to engage and sell your product or service to.
In order to make content marketing and advertising work, you need to know how both relate to each other, and what advertising really is: “Salesmanship in print”
Here’s a 3 step high-impact customer ad formula:
Step 1 – Make sure your headline is a total problem solver with a unique benefit. Keep it simple and focused on what they want to hear, touch and feel. Do not include your name or company info, nobody cares!
Step 2 – Do not mention the price. At this point they don’t want to be sold, in fact, NO ONE ever wants to be sold, but we do like to buy stuff don’t we! So appeal to the buyer in them, not the bargain hunter, keep price out of it, price is just a detail, not the deal itself.
Step 3 – Spend time working on your “Hook”. What is the one thing that YOU know they will react to? I know step 3 and Step 1 seem almost identical but they are not. The “Benefit” the “Offer”, the hook provides.
Everything we do online and offline needs to solve a problem, assuming your product is an awesome solution, just remember no one knows that yet!
They don’t know who you are, so the only way anyone is ever going to find out how awesome you are is by finding your copy more compelling than convincing and raising their hand to find out more.
Get the FREE full 7 Step High-Impact Customer Ad Formula and…
Stay focused :-)
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