Different, just different …!
The traditional way to build anticipation and interest in the film industry is by showing action-filled clips spaced with climactic moments for what’s to come.
Instead in the new Star Wars ComicCon reel J.J. Abrams decided to tell a story that made us feel like we belonged, that just because we didn’t have a physical part in the making of the “new-old” story, we belong because we relate and we have a personal history with Star Wars.
He did so by giving us a brief but aspirational experience!
Sometimes is tempting and easier to tease people about what’s to come, even if it’s great by the way …But what if you go deeper, what if you link to our need to belong and be part of something greater than ourselves!
Nothing’s changed really, I mean everything’s changed but nothing’s changed …that’s the way you want it to be really! -Mark Hamill
That’s a powerful business and marketing lesson!
See you at the movies in December