But the information is overwhelming, everything takes time, does it really work?
You say to yourself, “I’m financial planner, a dentist, a retailer… I’m not a marketer or a media company!”
Listen, don’t be the guy that bought 500 horses in 1907… Why?
Because the Model T made its debut in 1908 with a purchase price of $825.00. Over ten thousand were sold in its first year, establishing a new record. Four years later the price dropped to $575.00 and sales soared. By 1914, Ford could claim a 48% share of the automobile market.
…and you are stuck with 900 ponies at an avg price of $300 a piece …and guess what!!? You lost!
Don’t be that guy …bet on the future, bet on progress, especially when your business, your life, depends on it!
So here’s what you need to know first, then you need to do something about it:
- You are not what you do, today you are a media/marketing company first, then you are everything you went to school for!
- Produce content in the right context in any form that provides value, answers questions, and solves problems for the people that pay you for what you do or sell.
- Educate yourself when it comes to marketing your specific business online …the information is out there, make the time!
- Today the market decides how good, hence how valuable, hence how much you’ll get paid for your services, not you! You can set any price you want…
- Respect people’s time above everything else.
- Learn to engage with millennials and centennials (boomers, it just rhymed!), they have all the man and the purchasing power.
- The number one thing you are competing for along with every one else, is one and one thing only: Attention
- Mobile phone screens is where the attention is. Phones are the gateway to people’s minds, hearts and pubic areas. Make sure you show up in people’s phone in the context of all 3, or at least 2 of the 3.
- You need to have an effective presence on at least 3-4 of these social channels: Facebook, Instagram, LinkedIn, Twitter, Youtube, Snapchat, Vine, Pinterest, Medium, Anchor …and on the look out for new platforms. Learn the user psychology of each of these.
- You need to start telling stories in video micro-segments that lead to bigger micro-segments…
- You must have a website that does only 3 things: educates/informs and offers solutions to problems – collects emails (builds an email list) – generates calls to your office.
- Get out of your office and go meet new people.
- Orchestrate an organized referral process with your existing customer base.
- If Amazon sells what you sell, get rid off your inventory and find something else to do! I’m serious…
- Start using video and voice in your business. Look at FB video, Instagram, Snapchat, all have newly minted video functionality …start using them, your clients are there!
- Social Media is the internet today …don’t bet against the internet!
Let this sink in for a few days, then come back to it and start checking off what you are already doing versus what needs to be done, and get busy.
A few points to remember:
- don’t get overwhelmed.
- pick your sources of information and education well.
- listen to everyone, but act on only a few.
- stick to practical advice, learn, do, fail, learn, do, fail, learn, do, succeed.
- productivity is key, be smart with your time.
- social media is hard work.
- In social media: strategy before tactical, always.
- Don’t spam people.
This is broad I know …it’s a map, you can use it to get closer to the objective of using social media to promote your business for the benefit and in the context of your specific target market.