What You Accept, You Get

I’m a big Dan Kennedy student, I read his stuff, buy his programs and promote his products any chance I get.

Why? Simple, his Marketing philosophy and money making marketing strategies WORK!

Lately when I’ve talk to entrepreneurs not familiar with Kennedy Style Marketing, whether they are a client of mine or not already, I point them in this direction. It’s amazing how easier it is to talk marketing strategy with someone who has this kind of home-field advantage.

That’s why I want to share one of my favorite articles from him with you …here it goes!

What You Accept, You Get

Here’s a secret I’ve discovered about millionaire and multi-millionaire entrepreneurs: they want what they do and their companies do to be right. Not 80% right. Not 90% right. Right, period. They are, therefore, very much disliked by a lot of people, and if they are “big” enough, by the media. Jobs. Bezos. Trump. Working for them, many ex-employees say, was hell. But maybe it was being incompetent in their employ that was hell.

Winning isn’t just a statistic on a spreadsheet or a bank account balance. It is the customer, Mrs. Matilda Smith, in Rockford, Illinois, getting what she asked for on her pizza or the right product in the delivered package or a human answering her call in fewer than four rings. Customer appreciation is not a once a year sale or an automated thank you e-mail. It is an authentic attitude, top-down, permeated throughout an organization, actually occurring – and measured, policed and enforced – every day. I don’t care how big your company, if you don’t actually care about the people, the individuals, giving you money, they will drift off in search of a place where they feel valued and appreciated. 

Another secret about rich entrepreneurs: they don’t just seek success. They HATE failure.

They often react to it violently. Martha Stewart was known to drop into a K-Mart store, find her branded goods sloppily stocked and throw the entire inventory from shelves onto the floor. Eisner instantly fired a group of Disney Park employees caught not smiling. Walt had a fit over one’s lousy delivery of The Jungle Cruise script. I saw Trump tear an empty towel dispenser from a restroom wall in a Trump hotel and throw it 20 yards down a hall.

These people are said to terrorize their employees, their associates, their vendors. But how calmly should you accept failure?  Should you “stay calm and carry on”? Only if you want more of the failure you calmly accept. If your blood doesn’t boil and offenders see fire shoot from your eyeballs, your lesser response will be taken as permission. If there is failure and new training, new controls, new supervision is not installed as remedy, the “let’s TRY and do better” will be taken as permission.

There are places where incompetence as failure has dire and instant consequences. The jailer who forgets to lock the inmate’s cell or misses the razor blade in the body search may wind up quickly dead. It’s a fine object lesson for other jailers. The cruise ship captain who is busy texting  and gets into too-shallow water and capsizes and sinks the whole thing, and injures and drowns passengers, goes to prison. As it should be.

Creating dire and instant consequences for incompetence and failure is a good thing in any and every business. I’ve told of Chuck Sekeres’ “3 strikes and you’re out” for his in-bound telemarketers: three calls in a row without a set appointment, you’re out. Next batter up. No quarterly performance evaluations. Don’t even wait to be told. After 3, get up and slink out. Minute by minute. Drop three passes in a game, butt on bench. If possible, traded.  Fail at managing the V.A., the IRS and Benghazi, shouldn’t three strikes be enough?  They tried to impeach Clinton over one intern. I used the word RUTHLESS in my book title “No BS Management of People and Profits” because, damn it, we desperately need a lot more ruthlessness in a lot more places. In homes, in neighborhoods, in small businesses, in big companies, in government. You can start with you.

So what did you think? They don’t call him “The Professor of Harsh Reality” for nothing right?

So here’s a little gift from Dan and I!

NOTE: To receive $633.91 of free money-making marketing and sales information from Dan Kennedy and GKIC simply click the link below.

Get Your Gift Here!  

Here’s a little background on Dan in case you’ve never heard of him,

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of GKIC Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.

Remember guys I am promoting this program, if you do decide to follow through with it I will get paid a small commission. This is the way I look at it:

  • I don’t promote things I haven’t used and bought myself
  • I don’t promote things that don’t work
  • You are always GUARANTEED to benefit!
  • I’m creating win-win-win scenarios
  • and I always vet my sources

In the meantime enjoy your FREE gift and stay focused my friends!

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Get People to Buy From You Over and Over Again In 3 Easy Steps, Even When They Say No The First Time!

sales techniques

Sales Techniques that Work in Real Life!

So you are probably thinking, you need to be persistent, pesty, pushy and get across salesy in order to come away with what the title of this post implies.

But it’s actually the opposite… By the way an important distinction I’d like to make in relation to this topic before we get into it is the following:

In “Sales Techniques That Work!, Not getting a response and getting a “No” or “Not Interested” are two totally different reactions from prospects or existing clients.

The thing is that many times we interpret “not getting a response” as a “No”. Don’t do that!

There could me many reasons why someone is not responsive to you for example, they lack time, they might be assuming you are way above their budget, they haven’t seen your ad or email invite, they are too busy to engage with you at the moment or maybe you haven’t communicated your offer effectively, who knows!

Whatever the reason, don’t assume their answer is no, until you hear it. But even if No is their answer, well that’s what this post is all about …Here we go!

Here’s Step #1

Understand these sales techniques first and save yourself a lot of anguish and self-doubt:

Most everyone says NO the first time, and if they don’t say it they think it!

No one likes to be sold, but almost everyone loves to buy stuff they feel they need!

[Warning] – We are assuming that what you have to offer ACTUALLY solves a problem and helps people Ok!

Start by genuinely having a conversation about the things giving them the most headaches and challenges, then IF and only IF you can help then position your solution naturally and without pressure.

Don’t try to sell an aspirin to someone who doesn’t have a headache -if you can’t help then offer support and point them to someone in your network of friends and associates who can.

Remember these easy sales techniques when you hear “No” or “Not Interested” 

  • Don’t take No(s) personally
  • Find out what they are really saying NO to!
  • Reposition your offer, idea or hook in mid-flight if you have to
  • Don’t go for the sale, go for the 15 min presentation!
  • Scale the process and get micro-commitments

Here’s Step #2

Once is never enough… you need to show genuine and unwavering consistency!

You MUST have a strategic and consistent value-based follow up…

What does that mean? Most sales professionals and service oriented entrepreneurs do not have a follow up strategy or specific sales techniques. Your follow up needs to have 3 essential elements: 

  • Follow up with genuine concern – “last time we spoke you were wrestling with the issue of [ blank], is that still the case?”
  • Have a value-based offer/solution – “…thinking about our conversation recently it occurred to me this might help, Are you familiar with [blank]?
  • Have a calendar mindset – “…on that topic I’m hosting a webinar on this day [blank]” or “I have some ideas that I think might help you, do you have 10 minutes for a Skype chat tomorrow at 1 pm?

You can word these anyway it fits you but follow up the essence of each point and watch the results!

And finally Step #3

In Sales Success this one is a total mind shift in terms of approach, it might take you a while, but once you get it you are at a whole different level than your peers!

You don’t make a sale to get a client, you get a client in order to make a sale!

Most sales professionals actually think and want to make money on their first encounter. This is a big mistake!  

When it comes to building serious loyalty and goodwill and in essence build a strong customer or client base you need to give away your best stuff at cost!

Listen to me! –YOUR BEST AT COST!

This achieves success in 3 critical areas of your business: 

  • Authority – you establish yourself as an expert
  • Build trust – an essential virtue in long term business relationships
  • Grow you list – a critical component of the longevity and strength of your business is how large your list is and your relationship with it!

Those that are willing to spend the most on acquiring and building their list will come out on top every time! Hope you can put this to work right away! It’s simple, make a list of pending follow ups, new contacts and sleepy referrals and craft your approach following these 3 easy steps!

Take care and stay focused!      

Download This Post In PDF Format!

 

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The Mindset Required To Successfuly Start a Smart Home Business While Still Working Your Day Job

success mindsetIf you knew absolutely nothing about the Outdoors and you decided to go camping in the wilderness for three straight weeks, what would you need to take with you?

Most people start a venture like that thinking about the tools, I need to have all the tools and the latest camping shiny objects because let’s face it, tools are important when outdoors, without tools you can die! But let’s talk about the sequence, the mindset and process you should have to prepare for such event… right?

Not too long ago I took a 15 day course (Paid!) on how to set up a web based business from A-Z. I did it in 5 days. Now I know how to do that already, that’s my business, but if that’s the case why did I take that course? I knew 90% of that stuff already! To some people that would be a total waste of time and money right?

Not to me… and here’s why:

1. You Must Always Be Working On Your Craft… Going back to basics and working on them is what professionals do. Watch Tiger Woods hit the range and swing at 1000 balls after every round. Watch Michael Phelps repeat endless sets of boring and trivial drills specific to each stroke day after day. Watch Rafa Nadal work out. How many times does he practice the same swing, and tell me if you are willing to do that in your profession to stay on top of your game.

The truth is, most people don’t and then they wonder why they can’t elevate their game, work with people they want to work with, at the hours the prefer to and make the money they want!

In this particular case I was about to embark on a totally new different Industry and I needed to know how what I knew applied to to it… so a refresher it’s always a great way to get in the right mindset. But also a refresher course taught by someone with better results than me.

Always work on the basics of your craft as taught by mentors and leaders in your profession in order to elevate your game!

2. ( Most Important!) Doing #1 Keeps Me Centered On The WHY, Not The HOW… Here’s a big secret on why most people completely screw up worthwhile goals and ventures even before they start!

Ready? …Most people believe they have to know the HOW before they make a decision and take action, when in reality what they need is a real strong purpose behind it, the WHY. So because they don’t have a clear Why they take forever, if at all, to take ACTION while hiding and wasting precious time on figuring out the HOW.

99% of reasons why people don’t get off their butt to do what they’ve always wanted and as a result live the live they’ve always dreamed of is because they think they have to know HOW to do it before making a die-hard  DECISION to actually do it! – If you make a decision it’s done! You’ve decided and not anything or anyone it’s going to dissuade you. Now you breakdown the HOW- and get to work, but it’s going to get DONE! The decision has been made.

This is the biggest mental trap to prosperity and success our species suffers from, it’s endemic and hereditary, and it’s the #1 cause of broken dreams World Wide!

See whatever HOW you choose, it’s going to be a tough ride no matter what …the HOW won’t help you to stay the course. Only the WHY can help you do that.

So before starting your home-based business in search of financial independence, deciding to do a channel swim, lose 50 pounds, or go into early retirement, figure out the WHY and have a clear vision why you are doing it …so that when things get tough, and they will, you are not the first one to QUIT while blaming everything and everyone but yourself.

Quitters forget their WHY and blame the HOW …Winners never forget WHY they are doing what their doing, and they figure out the HOW as they charge ahead.

If you have a strong PURPOSE and a powerful WHY you can stay in the fight as long as a takes, nothing and I mean nothing that gets thrown at you will be powerful enough to derail you and change your destiny, which is to be anything you want and deserve to BE!

Cheers 🙂

 

 

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Why New College Grads MUST Build a Lifestyle Business Way Before Landing Their Dream Job

Think about that word for a second Dream Job… maybe is just me, but the word “job” should never be anywhere near the worddream jobdream

What does that even mean?

Go back for a second, when you were a bit younger and less indoctrinated… remember how you felt when thinking about the things you wanted to with your life, the dreams you had, the things that really made you smile and get up in the morning all pumped up… or better yet, not having gone to bed at all!

Does the word “Job” fit anywhere around that vision?

Yet you do a Google search for the word “dream job” and you get this:

About 730,000,000 results (0.65 seconds)

No one that’s happy living their dream and making amazing amounts of money at it sees it as a job!

So what do you say –should we start changing the way we think about doing the things everyone else is doing and getting nowhere?

So now that we’ve cleared that up I wanted to accomplish a few things here:

  • share some hard data regarding the job market out there for newly minted grads,
  • what the numbers really mean, and
  • what I would do with that info if I was graduating college in 2014.

Then bring it all together in order to deliver to you what the title of the post promises… deal?

Let’s start with defining what is a lifestyle business is:

A lifestyle business is how you choose to spend your most precious asset –time, while generating a desired income amount.

In other words you fit your work to your lifestyle, not your lifestyle to your work.

You can see the dilemma in choosing how you spend your time while working for someone else right!

It’s a very common narrative, you start with a vague notion of what you like, figure out how much it pays, find out how long you have to study and how much is going to cost you.

Sometimes is not even your idea to study a specific career, sometimes the idea was seeded by your parents, teachers, friends, a movie, who knows!

If you are in your early to mid twenties you don’t have to figure it all out right now… don’t let anyone put that kind of pressure on you!

Give yourself the time to explore and learn about the things you are good at vs. the things you are great at.

But while figuring all that out always focus on cracking the “how do I make a living code”

Your chosen career or business MUST lead to these 8 outcomes:

  • Live life on your terms
  • Above average or unlimited income
  • Financial freedom
  • Your own business
  • More spare time
  • Personal growth and development
  • Helping others
  • Freedom from debts

If your choice doesn’t lead to every single one of these 8 benefits, then is back to the drawing board.

If you know a Doctor, Lawyer, Engineer, Businessman, Teacher, Dentist, Chiropractor, Firefighter, Insurance agent, Financial Planner… ask them:

Are you covered on all these 8 points as far as having a fulfilling life through your profession?

If the answer is no, then… Why?

Don’t press them too hard for an answer, you don’t want to upset anyone, just make them think.

You need to build a Lifestyle Business because is the “Normal State of Existence” …not the “Common State of Existence” you are seeing from most of the people you know!

Here’s a secret hack on how to REALLY know if you’re a stepping to your purpose in life…

Ask yourself this question:

If time and money weren’t a consideration, would you be doing the same thing you are doing today or plan on doing in the near future?

If the answer is a resounding YES… then you are there, now scale it and keep learning!

If the answer is NO… then you are simply trading your time for money and making someone else’s purpose or dream come true.

But listen, don’t worry if at the onset this thinking doesn’t sit well with you… I get it and it’s normal. It should feel a bit awkward.

That’s because even though your generation is much more progressive than mine from a personal freedom and lifestyle perspective, you haven’t been trained to think like an entrepreneur.

Check this out, here are the College degrees with the highest starting salaries:

In 2013, only 29.3% had landed jobs prior to graduation. NACE also follows up post-graduation with a survey that asks recent grads whether they have landed a job. In 2011, the last year it compiled figures, NACE reported that 59% of grads had found jobs 6-8 months after graduation, meaning more than 40% were unemployed. This year that figure may be higher. In April, the Associated Press reported data it had gathered from government sources showing that 53.6% of the class of 2012 were jobless or underemployed 10 months after graduation. -source

Now I’ve never been good at math, but if it’s any consolation, the only Majors that showed positive growth are in the areas of business and technology.

But even then, any business that’s growing at only 2.30% a year is simply stagnant!

How can you possibly have a fulfilling life by earning $55,100 a year at a job where you work 40-50 hours a week, and only growing at a 2.3% pace?

How do you get out of that hole 5 years into it?

Is that the future you envisioned?

I’m guessing you feel just as dumbfounded and in some way bamboozled by an educational system and a life philosophy that does not prepare to be financially independent, on the contrary.

In my opinion, college should teach you how to learn, and how to apply that process to anything you decide to do. It shouldn’t be about get to an imaginary finish line, called a degree where you get a piece of paper which you spent 100K on that says you took the necessary credits to be X… Now go find someone that puts a price tag on your value and gives you permission to go on vacation.

I know you know there’s something not right here…

By the way I went to College. I was pre-med and took just about every science and elective available. I graduated with a Bachelor Degree, minored in Biology, BA in Liberal Arts after deciding not to pursue a Medical Degree. Best decision yet!

So I can speak with relative authority about the actual use of a traditional education. But I did learn how to learn, by reading books that were actually not in the curriculum… go figure!

But don’t go on a blame path… bureaucracies do what they do and so must you. Blaze your own trail!

If I was entering college in 2014 I would do exactly what we are teaching our 3 boys?

  • Be an independent thinker and a lifelong learner…
  • Go to College or continue on to University for the experience if you choose to do so.
  • Regardless, here are Mom and Dad’s and Grandparent’s personal life story of hardship all the way to success and abundance.
  • Here are the books you MUST read soon! Give them access to my kindle library.
  • Travel and teach them real life success and failure scenarios.
  • A promise is an unpaid debt, don’t make them lightly.
  • Healthy body, sharper mind!
  • Start a business NOW!
  • When you’ve left everything in the journey and you must leave it all… faith will carry you the rest of the way!
  • Teach them to fail elegantly and parley their successes.
  • Relationships come first, everything else second. Dump excess weight.
  • Crack the money code first, then step up to your purpose.
  • Don’t ever trade your time for money. If you must think of it as a transitional phase.
  • Find a girl that thinks she’s pretty, even if she’s not, and marry her! (…Dad got lucky. She thought it and she is)
  • Teach your kids the same things

Better stop here… or I’ll end up writing a book.

Hope you found this interesting and applicable… gotta take Aaron to swimming practice, see you out there 🙂

 

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My Top 10 Reads for 2013 – “Reading for Profits”

As you know I’m big on  Reading for Profits, which means I like to read books, take one or two ideas from them and implementreading for profits on the street right away.

Why else would we read business books for?

That’s right, to get smarter and better at what we do!

I read a total of 35 books this year, but I’m going to share with you my “Reading for Profits –Top 10”

Every single one of these books will help re-shape the way you think about Money – Business – and People.

As you probably know, no good fortune will ever come to you unless you change the way you think… These books will help you do precisely that!

…but don’t take my word for it.

Here we go:

The 100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future – Chris Guilleabeau takes us through real life examples of regular people who are not only making money doing what they love, but have attained financial independence and personal freedom in the process. Great read if you still have doubts about getting something going and finally getting off your butt and start doing what you were meant to do… which believe me, it’s probably not what you are doing right now for someone else!

The Monk and the Riddle: The Art of Creating a Life While Making a Living – Randy Komisar is one of those guys I just need to meet one day. This book took me into the mind of a business genius in a story telling format rare for VC guys like him. Not only did I learn about the way Venture Capitalists think about business opportunities but I also had fun reading it! Highly recommended.

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) – by Claude Hopkins. If you are in sales, marketing and advertising, this book is a must read. I read it once a year, together with The Magic of Thinking Big and How To Win Friends and Influence People.

Screw Business As Usual – by Sir Richard Branson. All aspiring entrepreneurs, business people and leadership pundits should read this one. It’s full of practical anecdotes, real life examples and people stories. The main message I got from it whether you run a small business or a fortune-500 one is: Be different and don’t lose your way! Remember why you did it in the first place and search for that passion.

Words That Work: It’s Not What You Say, It’s What People Hear – Rarely is a book so necessary as this one. Frank Luntz makes and inarguable case for how important and indispensable words and overall language are to get your message across. It’s an essential read because its value crosses genres and impacts so many different areas of our culture.

Abundance: The Future Is Better Than You Think – Finally a book were optimism, abundance and hope are the main message regarding the outcome of our species. Written by Peter Diamandis and Steven Kotler. I’m so tired of reading about wicked problems and the problems found in solutions that when reading this book I just felt instantly better, optimistic and with a renewed vigor and strength to fight for the things that are truly important in life.  These guys really do a good job of addressing some of the major challenges that we face as a people, but with a witty, insightful and problem solving mindset. Top 3 read for me this year!

Ten Powerful Phrases for Positive People – By Rich DeVos. The greatness of this book lies in the simplicity of its message! How can Ten simple phrases be so powerful? – Probably has something to do with how much meaning is behind them. I’m not going to spoil it for you. Pick this one up, it truly is a game changer! Top 3 read for me this year!

How to Win at the Sport of Business: If I Can Do It, You Can Do It – Mark Cuban doesn’t pull any punches on this one. This book is written for all kinds of entrepreneurs and business people that are still not digging deep enough. I won’t hold it against him that he owns the Mavericks, me being a die-hard Heat fan and so on… but, he does get my respect and admiration for being a bad-ass business man! Definitely a guy I’d want to meet and play some golf with one day!

The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry – The wellness industry is now a Trillion dollar industry. Paul Zane Pilzner makes an incredible case and backs it with more than enough data pointing to only one conclusion: If you are looking to start a business, your chances of success in this industry are drastically higher than in any other in the next 15 years… Make a move now!

Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition – Jay Abraham is the Godfather of Business Strategy! This read not only shaped but completely rearranged how I look at strategy in small, medium and large businesses. Top 3 read for me this year!

If you are looking to make a move from Cubicle nation on to the entrepreneurial arena -Or maybe not a complete move but you are starting a business on the side, every single one of these books will be not only inspirational but practical in that endeavor.

As a business man or woman, reading is an essential part of your education, your growth and evolution as a person. Largely because new ideas in combination with your own mojo shape your mind and instigate action. If you don’t read, you don’t learn about options, outcomes, ideas, people, research, money and mostly… “yourself”

This wraps the 2013 “Reading for Profits” updates my friends… I’ll be sharing my monthly reads weekly from now on, so stay close!

Also, Subscribe Right Now to our Lifestyle Design and Marketing Strategies that Work Updates on the TOP RIGHT of this Page!

 

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Make Yourself Irresistibly Wanted and Shamefully Well Paid for It!

Regardless of what your chosen profession, business or employment is. You can make yourself ultra-influential any time you wish it!!Claudio Alegre - Marketing Style

Developing a Profitable Marketing style simply means becoming influential.

With influence comes opportunity, money, relationships that last, plus a lifestyle of abundance.

This topic got me thinking about all the big names in business and marketing  I’ve learned from over the years.

Not only the famous ones, but also guys that you may not have even heard of unless you are a marketing geek like me.

But even household names like Steve Jobs, Donald Trump, Robert Kiyosaki, Oprah Winfrey, Warren Buffet, Bill Gates… etc

What do these ultra-successful business people and entrepreneurs, whom by the way, the best of them excel in marketing…What makes them so successful at being irresistible?

How can you achieve the same level of irresistibility?

I believe it comes down to idea sharing (being genuine), personal experience and service (leadership) and conscious style building (modest self promotion).

There are a million Realtors, Financial Planners, Attorneys, Consultants and Fitness Professionals out there…  right?

Are not all of them at the end of the day selling the same thing in the same area from the same supply and to the same demand pool?

Name me one product or service out there where there’s only one supplier for it… Not likely!

Your style is the way you do things … the proverbial secret sauce, is in essence “YOU”, Your Ideas, and the way you communicate and execute them!

But how do you develop your style if you lack mojo? 

Good news!

You’ve always had it!!

You were born with a unique personality and character signature.

“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and in action.  I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.”

-Michelangelo

Chisel away the rough edges and your true self and awesomeness will reveal itself… You’ll be irresistible in your own unique way!

All you need to do then is to enhance and develop that unique signature and style in your business or profession.

I always laugh when young people (gen Y’ers) tell me, –“but Claudio I don’t know how to sell anything”

Well, You date don’t you?

What do you think dating or the process of getting someone to go out with you is?

That’s the biggest sales job ever…!

Follow these simple steps and start making yourself irresistible to your friends, clients and prospects:

Have a “renaissance approach” to your marketing style process – In other words forget “always be closing” that’s archaic old thinking and doesn’t apply to today’s market place. Instead,“always be learning… and doing”. Be interested in people first!

You can only develop a style by being yourself. Stop wanting to be someone else – Remember being different doesn’t necessarily mean being first, at least initially. You have to work hard regardless, but it’s how you work that makes the difference. Your ideas and how you execute them is what makes you “YOU”.

Read a 2 books a month, and Listen to 1-3 podcast from someone successful in your industry – You have to reprogram your way of thinking often. So Yes! Brainwash yourself as often as you can… Challenge your theories, put them to the test. The best way of doing this is to learn from others that have something worthwhile to offer and that have results. Join a mastermind group, get a couple of mentors, take time to work on your personal growth.

Make a list right now of the things you do that you think make you unique from your peers – be honest with yourself and when in doubt ask your friends and clients for feedback. I like this approach:  “…what worked, and in your view what can I do differently?” If nothing stands out, then that’s your first clue!

Play to your strengths – focus on the things you excel at. Keep your weaknesses going to the gym yes, but your focus should always be on that which already makes you not only good, but great. That is what’s going to make you influential and incredibly productive!

Your style will evolve naturally and unbeknownst to you at first. Others may notice before you do. Then as you become aware of how you are perceived by others, you start to have an active and conscious input into the process.

By this time you have a clear picture of Who you are, and What degree of influence you can exert in your business network.

Does this help?

Do you think developing an irresistible and influential leadership style could catapult your personal brand onto a global stage?

Also, Subscribe Right Now to our Lifestyle Design and Marketing Strategies that Work Updates on the TOP RIGHT of this Page!

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Read Faster for Profits! – How to read 5 books a month for pleasure, knowledge and money

Just in case you are wondering why you would want to read faster for profits:Reading for Profits

  • Exposure to more Business ideas than you’ll know what to do with.
  • Cutting edge strategies on unique topics from smarter people that have already done it!
  • Authority and Social Leadership – you read it? You lead the conversation!
  • Personal growth in this order: data-information-knowledge-wisdom-enlightenment
  • World Class Knowledge for pennies on the dollar.
  • Reach out and meet the author real-time and extend the value and network.
  • Cheap research from already researched topics
  • You’ll become a better writer and speaker!

 

Here’s what you DON’T need to do:

  • Take a speed reading course (…even though they are awesome and useful!)
  • Stay up till the wee hours of the night slobbering over the pages or your Kindle
  • Get up at monastic hours for a reading schedule
  • Sacrifice productivity or daylight to read
  • Spend a fortune at your local bookstore
  • Ignore your family
  • Medicate yourself

 

Here’s the only catch to be able to read faster for profits:

You have to Re-Learn how to read a book!

 

Reader Misconceptions – This applies to over 90% of so-called avid readers.

A quick *Note – I’m referring here to mostly self help, informative and business books. Not fiction or other leisure type reading.

Misconception #1 – The author must be really good if he wrote a book.

You know what you get really good at when you read a lot?

Spotting BS a mile away… I haven’t bought a book that blows in over 4 years… How?

Nowadays you can read a good chunk of it including the table of contents on Amazon. Plus if the author has a blog you can also go there and get a feeling for what this guy is about to pump in your head.

You can also check out their Twitter, Facebook and LinkedIn profiles for conversations regarding their book. Also endorsements from people you already know, like and trust.

Misconception #2 – You must be a super-fast reader to read that many books.

Nope, you just need to know what you are after and a plan on how to get it really fast. Organizing your reading material by topic and dates is key here.

Misconception #3 – You can only read with your eyes.

Negative. Heard of audio books? Let me ask you… How many hours a week do you spend in your car? That’s right, most people listen to the radio, or chat on the phone, or pick their nose while driving.

My point is that you could be listening to an audio book or a podcast while you drive, workout, run, you get the idea.

I recently finished 100 episodes of a 1hr marketing related podcast. It was FREE by the way.

The information I learned by episode 20 had already made me money! I learned while driving. In others words, I got paid to drive!

…and I hate driving unless I’m hitting the open road with the family. I’m convinced that if I ever do a country wide road trip I’ll end up with the equivalent of a Doctorate degree based on reading volume alone.

Misconception #4 – Reading is for people that have time.

Right… and making money is for people that don’t?

I don’t think I should spend too much time on this one.

Misconception #5 – I multitask and that’s how I read.

Multitasking is as most people define it or understand it, a misnomer, an oxymoron of cataclysmic proportion. There isn’t such a thing as multitasking, which is nothing more than lower percentage or quality completion levels of activity.

The most insanely productive people I know are not multitaskers and they would never consider themselves one.

What most people mislabel multitasking as, is really triaging. A task World War II doctors were already doing in the battlefield by visually assigning a priority scale to the wounded depending on whether they had a bullet in the leg vs. the neck.

A strategy you can also apply to your reading portfolio by the way. I’ve been triaging my reading for years with awesome results.

Misconception #6 – I never finish the books I start!… that’s why I don’t even bother.

Yes I know, and you shouldn’t either.

Who says you have to finish a book that sucks. If you’ve learned all you are going to, or don’t feel like the author can teach you anything else, dump it.

If you get one or two good ideas from a book, that’s great! If you get more than that… Awesome!

Now put them to work!

Let me share with you briefly how I approach my reading,

The best authors write their chapters somewhat interrelated, but not interdependent.

The best books are the ones that I read as reference guides, where each chapter is a gem on its own.

That’s why I spend some time studying the table of contents, researching the author, reading Amazon reviews, etc.

 

Remember the focus and ultimate goal of reading any book is to walk away with 1-2 relevant and applicable ideas,

names, dates, anecdotes, quotes are a bonus, but not the main focus,

…and to use it as a Reference Source.

 

Here’s my process:

I read clusters of books by topic. Say for example I’m reading 3 marketing books from unrelated authors.

I never ever read the basics, or what I consider myself to be proficient in, unless I’m learning what their method to teach is, -but for self consumption I go straight to areas where I’m going to learn something insightful or at least skinned in a different way.

Everything else I scan. If something catches my eye, I grab it.

This allows me to cut the time that would normally take me to read that book by about 60%

So say I find the chapters or pages related to “email marketing”, I then hit everything there is on those books on that topic but from different authors. This gives me a wide perspective and different views on the subject. I’m already very familiar with the topic, now I’m looking for unique insights (gold nuggets) from these guys!

The average book I read form vetted authors I know has 3-8 good insights or ideas that I can apply.

A lot depends on the book also, for example I’m reading about 4 books on Copywriting this month, one of them a re-read because it’s a classic. The other 3 are from well known proven authors and master copywriters.

From these guys you can expect a lot more than just 3-8 ideas, so the challenge for me is the same as when I go to a buffet, don’t eat with my eyes.

I ask myself how I can take one or two, preferably only one of these ideas and implement it right away…always, always be implementing.

Always be testing, trying new things and learning what works for you and what doesn’t.

I also listen to 4-5 podcasts at any time, and about 2 audio books a month.

The downside of listening: it’s considerably slower than reading.

The upside: It’s attention independent.

You can be running, working out, driving, walking and be listening to any selective content you want, the catch is that you are constrained by the duration of that content.

Right now I consume about 10-12 books a month on average without it really making a dent on the rest of my personal or business schedule.

By the way, I also schedule reading sessions as part of my work, kind of mandatory.

I block time for it. Like when I’m doing marketing research for a client I’m working with, I block chunks of time.

I should mention that a major factor that allowed me to go from 4-5 books a month to double that at half my prior cost was… you guessed it… Kindle!

I buy 90% of my reading material digitally via Kindle/Amazon bookstore. When you think about the space-time efficiencies in carrying that much information and knowledge in your pocket, is mind blowing …isn’t?

Just the other day, not too long ago, we invented paper, then the printing press!

Here’s the other thing that wows me.

Think of all the effort, knowledge and time that goes into writing a book, of everything that person had to go through to make that production a reality… And then you and I pick it up for less than fifteen to twenty bucks… IF… because the average price for a kindle book these days is $9.99.

I better leave it off here. This is a topic I love to write, talk and obviously read about.

There might be an E-book in the process here. Something along the lines of “Reading for Profits”…something like that.

I don’t know, we’ll see… if I decide to write it that might drop me down to about 8 books a month.

What do you think… Fair trade?

[Bonus] – Read PX: The PX Project, a single 3-hour cognitive experiment, produced an average increase in reading speed of 386%.

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