business strategy Archives - Digital Marketing for the Small Business

I Have a Great Title, Awesome Paycheck and Great Benefits. Then Why Am I So Freaking Unhappy?

A friend of mine made this comment to me last week. Great question isn’t it?

A couple of answers came to mind right away.

One is that, you are not stepping up to your purpose. Meaning you are not doing meaningful work, and if you’d like to dig deeper then define what “meaningful” means to you.

The second would be that since we can remember, we’ve been fed the story that the steady 40 hour a week job in a suit and tie, driving the fifty thousand dollar car, with the average size home and weekends off, with 2 weeks vacation a year, and happy hour drinks with a bunch of friends in the same boat is actually something you can call a LIFE! -of course all of that is a bunch of BS!

If you think that’s success my friend we are in a serious disagreement and you are DELUSIONAL…!

The thing is most people wont admit how miserable and unhappy they are. They compare their lives with someone’s who’s doing far worse than they are, never with someone whom they could aspire to be like.

So that way of thinking keeps them sheltered from the truth… which is that THEY – YOU are living a life without purpose!

There are people out there that make a lot of money, but they have no time. There other’s that have a lot of time, but don’t make enough money. And there is the worse kind… which is where most of us were or still are, which is “we have no time and make no money”. I call that place Middle Class Purgatory!

I always suggest to go back to what’s meaningful to you. Take stock of what lit the fire in you once and try to rekindle that feeling.

There are many ways to make a meaningful living these days… you don’t have to be a millionaire, you just have to know what you want!

There hasn’t been a better time in history than now, where the cost of producing and selling information, advise and specific skills is easier and more scalable than ever!

A book I recommend as a top read on the topic and to get your juices flowing is:

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future – Chris Guilleabeau takes us through real life examples of regular people who are not only making money doing what they love, but have attained financial independence and personal freedom in the process. Great read if you still have doubts about getting something going and finally getting off your butt and start doing what you were meant to do… which believe me, it’s probably not what you are doing right now for someone else!

Make a move soon before you REALLY run out of time… If you need to talk about it, you know how to reach me! 🙂

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Make Yourself Irresistibly Wanted and Shamefully Well Paid for It!

Regardless of what your chosen profession, business or employment is. You can make yourself ultra-influential any time you so wish it!

Developing a Profitable Marketing style simply means becoming more influential.

With influence comes opportunity, money, relationships that last, plus a lifestyle of abundance, respect, and consistency.

This topic got me thinking about all the big names in business and marketing I’ve learned from over the years.

Not only the famous ones, but also guys that you may not have even heard of unless you are a marketing geek like me.

But even household names like Steve Jobs, Dr. Oz, Robert Kiyosaki, Oprah Winfrey, Warren Buffet, Bill Gates… etc

What do these ultra-successful people and entrepreneurs have in common?

What makes them so successful at attracting attention?

How can you achieve the same level of irresistibility?

I believe it comes down to idea sharing (being genuine), personal experiences and service (leadership) and conscious style building (modest self promotion).

There are a million Realtors, Financial Planners, Attorneys, Consultants and Fitness Professionals out there…

Are they not selling from the same supply source and to the same demand pool?

Name one product or service out there where there’s only one supplier for it.

Your style is the way you do things … the proverbial secret sauce, is in essence “YOU”. Your Ideas, and the way you communicate and execute them!

But how do you develop your style?

Here’s the not so secret SECRET!

You’ve always had it!

You were born with a unique personality and character signature.

“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and in action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.”

-Michelangelo

Chisel away the rough edges and your true self and awesomeness will reveal itself.

You’re already irresistible in your own unique way, you just don’t know it yet!

But you have to be OK with being YOU!

All you need to do then is to enhance and develop that unique signature and style in your business or profession.

I always laugh when people tell me:

“…but Claudio I don’t know how to sell anything”

Well, you date don’t you?

What do you think dating is?

It’s the biggest sales job ever!

But I’ll make it really easy for you…

Follow these simple steps and start making yourself irresistible to your friends, clients and prospects:

Have a “renaissance approach” to your marketing style process – In other words forget the “always be closing” BS, that’s archaic old thinking and doesn’t apply to today’s market place. Instead,“always be learning… and doing”. Be interested in people first!

You can only develop a style by being yourself. Stop wanting to be someone else – Being different doesn’t necessarily mean being first, at least initially. You have to work hard regardless, but it’s how you work that makes the difference. Your ideas and how you execute them is what makes you “YOU”.

I read at least 4 books a month, not including fiction, and listen to 2-4 podcast from someone successful in my industry – You have to reprogram your way of thinking, and develop new mental models. So Yes! Brainwash yourself as often as you can… Challenge your thinking, put it to the test. The best way of doing this is to learn from others that have something worthwhile to offer and that have results. Join a mastermind group, get a couple of mentors, take time to work on your personal growth.

Make a list right now of the things you do that make you unique from your peers – be honest with yourself and when in doubt ask your friends and clients for feedback. I like this approach: “…what worked, and in your view what can I do differently?” If nothing stands out, then that’s your first clue!

Play to your strengths – focus on the things you excel at. Keep your weaknesses in sight, but your focus must be on the things that already make you great. That is what’s going to make you influential and incredibly productive!

Your style will evolve naturally and unbeknownst to you at first. Others may notice before you do. Then as you become aware of how you are perceived by others, you start to have an active and conscious input into the process.

By this time you have a clear picture of Who you are (in this context), and What degree of influence you can exert in your business network.

Does this help?

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