We, collectively as a species, have an infinite capacity for self-deception. I think Einstein said that… not sure, didn’t look it up, don’t care… IT’S TRUE!
Continue reading...If You Change Your Words, You Change Your World
Of all the things you can do to grow a business that matters, writing and producing compelling and story-driven content is what will bring you the highest return on investment. Yet it’s usually the last thing in people’s mind! Most businesses downplay or outright ignore message strategy altogether. Instead they focus on what I call “tactical […]
Continue reading...Aligning Healthcare Providers and Patients
The secret to better care in hospitals is about aligning providers to patients. The question of course, is how? The way we do it is by creating an immersive environment based upon data. The end result is that people change. The ideas that surround them, help connect people in a deep, emotional way. –@gapingvoid What I […]
Continue reading...What You Need To Know To Market Your Business in 2016
You hear the buzz, people talking, you see it online, read it on magazines, it’s everywhere! Everyone is telling you to look into social media for your business! But the information is overwhelming, plus you wonder, does it really work? You may be thinking, “I’m financial planner, a dentist, a retailer… I’m not a marketer […]
Continue reading...How To Make The Most Of Any New Year
-A brief guide on how to put true resolve behind your New Year’s resolution! Can you guess what the failure rate for New Year resolutions is? A New Year’s resolution is a tradition, in which a person just like you and I makes a promise to do an act of goodwill or self-improvement starting New […]
Continue reading...How To Harness The Awesome Power of Gratitude
There are 3 questions I ask myself every morning before I start my day: What am I excited and pumped about? What am I grateful for? What must I accomplish today? But #2…” what am I grateful for?” is my favorite and the one that gives me the most energy! Now a point of caution, […]
Continue reading...The Amazing Simple Secret To Attract Meaningful Clients
Aren’t you tired of living in obscurity and neglect? Watching other companies and people swipe the clients and customers you should be getting while you live your life wishing and wanting but never achieving? I hate that feeling! But look! -You have to decide what kind of company you want to be. I kept it simple, […]
Continue reading...4 am Type Discipline- Teaching Yourself How To Win in Life and in Business
It’s 4:45 am, I just left my son at swimming practice. It’s dark, humid and not too chilly but that’s not the point. The point is that you when you get up at 4:00 am to be at poolside by 4:45 the impact of it is more psychological than anything else. It’s not the “getting […]
Continue reading...The 3 Step High-Impact Customer Ad Formula
Here’s one big business myth that’s pervasive both in the online and offline worlds: We just need to get our name out there! Not true today, it’s never been true, and it will never be true! Your ad doesn’t need to get your name out, it needs to reel customers in. Your content marketing and […]
Continue reading...Star Wars and J.J. Abrams Teach Us a Powerful Marketing Lesson!
Different, just different …! The traditional way to build anticipation and interest in the film industry is by showing action-filled clips spaced with climactic moments for what’s to come. Instead in the new Star Wars ComicCon reel J.J. Abrams decided to tell a story that made us feel like we belonged, that just because we […]
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